Holiday Velvet Google Stats
Written By: Vanessa de Souza Lage | 17 Mar 2009 | Featured, Holiday Velvet News, Home


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I’ve been looking for a widget allowing us to display real-life stats from our Google analytics account but without success. There is a way but it requires programming time and there are more vital tools we need to develop…. so I thought I’d give you, our owners and partners, a little overview of Holiday Velvet Stats – we’ ve always made a point to be transparent to our customers. Given that we only 3 years old and that we are self-funded, you will find that our stats are mind-blowing!

Visits
In February 2009 we had 92,000 visitors (10% increase from last year); on average, a visitor to Holiday Velvet sees 6.75 pages and spends 4.45 minutes on the site.

Enquiries
We generated 37,400 enquiries in the past 6 months (Sept 08 to March 09)

Traffic Sources
74% of our traffic comes from search engines (google being the top one by far); 16% is direct traffic, i.e. people who know our web address and type in directly; the remaining 10% comes from referring websites, i.e. people clicking on a link to us from another website. Our top 2 referrers (out of 1455 last month) are Facebook and Twitter in this order.

Keywords
We were found for 39,000 set of keywords In February 2009.

Content
There are 62,000 pages on our website.

Newsletter
We send out a monthly newsletter to our users filled with special deals given to us by our owners. Last month (feb 09) 11,484 valid emails were sent. 11% of those clicked on a link in the newsletter. There were 2 people who unsubscribed.

Anymore stats you’d like from us? If we have them we will give them out, just ask us below.

PS: a big thanks to Paul, our head of SEO, who helped make all of this happen.

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One Response to “Holiday Velvet Google Stats”

  1. Honeymoons in Maldives Says:

    I have to say those are some pretty darn good analytics, i was particularly impressed by the fact that you had 92,000 visitors in Feb. That’s a hefty chunk, i wish my site had that kind off traffic :)

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